Uber to Offer Hot Air Balloon Rides in Turkey in Tourism Push

Uber Technologies Inc. will let users book hot air balloon rides over Turkey’s touristic Cappadocia region, the latest step in the company’s push to expand from taxis and ride-hailing into wider travel and tourism.

App users can pay €150 ($159) to reserve one of 20 places on a 1.5-hour sunrise flight 3,000 feet (914.4 meters) above the Unesco-registered volcanic landscape, famous for its cave cities and churches dating back to the 10th century, the company said in a statement Monday.