To Drive Donations to Türkiye-Syria Earthquake Victims Cadbury Launches ‘Broken Bars
Following the tragic Türkiye-Syria earthquakes, the international community is doing everything it can to help through donation drives and fundraising initiatives.
However, more donations are required as aftershocks continue to hit the region, with the death toll reaching close to 50,000, and leaving at least 2.5 million to be assisted, says a new campaign from Cadbury that adds while corporate and organizational fundraising efforts are in full swing, more can be done at the individual level to further amplify support for the earthquake relief effort.
In an effort to increase awareness about how people can help, Cadbury has launched Broken Bars in collaboration with Ogilvy. The bars are available to shoppers online and are providing an additional stream where donations can be collected. The bars are available for purchase on the e-commerce platform Lazada, and aim to engage online shoppers and encourage them to make donations, all while providing them with a simple means to make a difference.
Upon checkout, people will not receive a physical bar, but the brand will match-fund the prices paid, and double the total contribution with all proceeds going to The Singapore Red Cross towards the Türkiye-Syria earthquake relief effort.
“We would like to thanks Mondelez and Ogilvy Singapore for their support towards our humanitarian response in Türkiye and Syria, to bring hope and help to communities affected by the earthquake,” said Eileen Cher, Assistant Secretary General (Corporate), Singapore Red Cross.
Nikhil Rao, VP Marketing, Mondelez International added: “With Broken bars, we hope that our small acts of generosity add up to something meaningful, and are able to make a difference to those in need.”
“Leaning on Cadbury’s belief that people are innately generous, we tapped into the moment when people seek instant gratification and pleasure – shopping online, and turned it into an opportunity for them to make a small sacrifice and give to those who need generosity the most” said Nicolas Courant, Chief Creative Officer, Ogilvy Singapore.
The campaign starts from March 13 2023. You can learn more here.
