THY Spends $9 Million on Advertising

The thrust of the campaign is to mold an image of THY as "a firm that is unproblematic and looks to the future with a sure touch by their young fleet of airplanes, technical maintenance service, investments and personnel".

Additionally, the campaign hopes to restore the confidence of dissatisfied costumers whose flights were delayed, or overbooked this past summer.

Initially, THY saved $3 million dollars for the campaign; however, increased the amount to $9 million after its upgrade and expansion.

THY Directorate accepted the project last month and then presented the campaign to the Presidency of the Privatization Administration. The project is currently being refined.

The ads will introduce on TV, radio, newspaper, magazines and billboards, THY’s new fleet of Boeings and Airbuses.