Think all-inclusive is a dirty word? The Turkish resort leading the change

The recent Trends Report, ‘Unpack ‘25’, from Expedia, Hotels.com and Vrbo, declares “2025 the year of the all-inclusive”, putting its upward trajectory down to Gen Z travellers. “One-third of Gen Zers say their perception of all-inclusives has changed for the better over the past 12 months,” says the report. Furthermore, in 2024, Hotels.com tracked a 60 per cent increase in global searches using the ‘all-inclusive’ filter versus 2023 figures, while on TikTok in the US, the #allinclusive hashtag has secured more than 538 million views over the past two years. Meanwhile, the W hotel brand is also jumping onto the trend and is planning to open its first ever all-inclusive property, slated to open in May 2025 in Punta Cana, in the Dominican Republic.