From Zyn to vapes: Big Tobacco pushes further toward cigarette alternatives. Here’s who could come out on top
'Product evolution tends to be a bit slower in tobacco, but it's part of the bigger mosaic of consumers changing
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Tobacco use
Goldman Sachs upgrades Philip Morris, cites expansion in U.S. with smoke-free alternatives
The analyst said the rollout of a line of smoke-free and electronic cigarette products in the U.S. will drive growth
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