Pay-per-click fraud—a good tool used badly

Pay per click or PPC is one of the most potent tools of advertisement and have even challenged the results of Search Engine Optimization, but its popularity is marred by the wrong use of this tool by some money-seekers.

PPC marketing has been rendered unsafe and utterly costly by the people who just click on the Ads for making money and not actually for doing some activity on those web sites. A good tool got a dark side and now business owners think ten times before opting for a PPC advertisement!

People got Ads through Adsense program of Google, and the publishers themselves goes on clicking the Ads for making the revenue. Then there is every possibility that your competitors are clicking the Ads, and thus, reducing your budget money for PPC advertisement. People go on to make automatic clicking software and even go on to hiring some people for clicking jobs! It is so strange but so simple for them, and they still got the money!

However, most PPC networks have made a strong network to catch these frauds and there are good techniques that can identify the fraud. And they don’t bill the advertiser for any fraud click, so business owners can feel safe about that thing.

So if you are web owner and want to go for PPC, you need to be careful about the server logs or stats. You need to be watchful and alert, and still, if you have no time for doing this, you can opt to hire some professional company that can do the work for you.

There are many companies that provide these services and you can choose any one of them:

http://www.keywordmax.com/
http://clickdetective.net/
http://clickassurance.com/
http://whosclickingwho.com/
http://ClickLab.com/products/click-fraud

However, experts still doubt that this problem may not get completely sort out, but surely, with these detective software, it can be minimized!