Max replacing BluTV in Turkey

Warner Bros Discovery (WBD) has confirmed that its Max streaming service will launch in Turkey next year.

Max will replace WBD’s existing SVoD service, BluTV, which it acquired in late 2023. WBD’s Turkish content chief, Deniz Şaşmaz Oflaz, made the announcement during a panel at Content London, saying the switchover will occur in spring 2025.

At a Max showcase in London, Casey Bloys echoed the news, commenting: “On the horizon, in the first half of next year, Max will launch in Turkey and Australia, with more markets to follow, including three of the biggest European markets coming in 2026.”

Max is currently available in 74 countries with a global sub-base of over 110 million.