Kim Kardashian’s Skims taps ‘White Lotus’ breakout stars for new campaign
Kim Kardashian’s shapewear and apparel brand has tapped Italian actors and real-life friends Simona Tabasco and Bea Grannò to model limited-edition bras and underwear from its forthcoming Valentine’s Day Shop.
The campaign’s photographs, shot by the artist Donna Trope, show the Naples-based actors in a series of pink and black lingerie sets. In an accompanying video, Tabasco eyes the camera and whispers in Grannò’s ear, both of them laughing.
The shoot marks the first global campaign for the dynamic duo, who played supporting roles as endlessly charming and sly escorts in the second season of the HBO anthology show. Their characters become thorns in the sides of the titular White Lotus resort’s guests as they look for people to seduce (and swindle) at the picturesque fictional outpost in Sicily.
‘The White Lotus’ co-stars in their first major fashion campaign. Credit: Donna Trope
“To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding,” Tabasco said in a Skims press statement.
Following the release of the Skims campaign, Tabasco and Grannò’s casting was swiftly applauded online. “Nabbing The White Lotus S2 breakout stars for a @skims campaign? She’s a marketing genius,” writer Sam Stryker tweeted of Kardashian. Social media consultant Rachel Karten shared similar thoughts on Twitter, writing of Skims: “They’ve got a budget and they know what to do with it!”
Last spring, an earlier Skims campaign went viral when it reunited four former Victoria’s Secret supermodels — Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel — for a photo shoot.
Image: Tabasco and Grannò in Skims.
