International Istanbul Toy Fair continues to add value to Türkiye’s Toy industry
This year’s International Istanbul Toy Fair will reflect Türkiye’s growing importance to the international toy community, welcoming buyers from key export partners including the UK.
One of the most important meeting points of Türkiye’s Toy industry, the International Istanbul Toy Fair will be held at the Tüyap Fair and Convention Center between 25th-28th February 2025, bringing together major players from the Turkish toy trade as well as further afield to present the latest innovative, educational and cutting-edge products.
The International Istanbul Toy Fair is a strategic platform that brings together key representatives of the toy industry. This year, the fair is expected to enjoy a high level of participation from buyers in countries prominent within Türkiye’s toy export scene, such as England, Greece, Spain, Italy, the United Arab Emirates and Egypt. This participation aims to produce new collaborations and opportunities whilst also boosting Türkiye’s export volume.
The fair also offers professional visitors and industry leaders the opportunity to keep up with the latest innovations, establish new partnerships, and strengthen existing connections. A wide range of products will be showcased, from traditional toys to groundbreaking new concepts. Eco-friendly toys will be one of the key focal points of the event, aligning with global trends, while wooden toys and educational toys – two of Türkiye’s most major exports – will also take centre stage.
In recent years, Türkiye has become a standout player in the growing global toy industry, offering a high-quality product assortment. The Turkish toy industry has an export capacity exceeding $300m dollars as of 2024. Deputy general manager of Tüyap Fairs Group, Yeşim Ulusoy, said: “The International Istanbul Toy Fair reinforces Türkiye’s leading position in toy exports. With our overseas offices in Moscow, Belgrade, Tehran, Tbilisi, and Ljubljana, and over 80 representatives, we are inviting buyers from 48 different countries to our fair. With more than 150 local brands and thousands of products, we aim to showcase the potential of the Turkish toy industry to the world once again.”
The International Istanbul Toy Fair has become one of the key events shaping the future of Türkiye’s toy industry. To secure your free online ticket and for more information, click here.
Note: As a specialised fair, there will be no retail sales and guests under the age of 15 will not be admitted.
