Disrupting beauty’s last frontier with Keta Burke-Williams from Ourside
Welcome back to Found, where we get the stories behind the startups.
This week Darrell and Becca are joined by Keta Burke-Williams, the founder and CEO of Ourside, a direct-to-consumer fragrance company. Keta talked about what got her interested in disrupting the behemoth — and outdated — fragrance industry and what it has been like to develop a product that each consumer will experience differently. She also talked about her personal connections to scent and what it was like to raise venture money as a Black woman. Bonus! We learn that Darrell might be a “frag head.”
Subscribe to Found to hear more stories from founders each week.
Connect with us:
- On Twitter
- On Instagram
- Via email: [email protected]
