Bulgari takes Rome to Istanbul with remodelled Turkish stores


21-Jun-2022

The Italian luxury fragrance and accessories brand is using the Istanbul airport outlets to showcase its Aleggra fragrance collection

Bulgari remodelled two stores in Istanbul Airport terminals 4 and 6

Bulgari remodelled two stores in Istanbul Airport terminals 4 and 6

Bulgari, the Italian luxury goods specialist, has given its Istanbul airport stores a makeover to celebrate its “timeless birthplace” of Rome.

The LVMH-owned fashion house wanted the Turkish stores in terminals 4 and 6 to showcase its customisable Allegra perfume collection with personalised gifts and accessories inspired by the line.

Bulgari said in a statement that it wanted the classic architecture-inspired interiors to remind visitors of the historic commercial ties between Italy and Turkey.

The store in particular uses Pavonazzo marble, a material that has been used in Rome since the Augustan era, but originates from modern-day Turkey.

“The result? An expression of eternal modernity that seals the extraordinary commercial route between Rome and Istanbul,” said Bulgari.

“The luxurious marble dresses up the display units, and a solid marble table anchors each shop.




“The table echoes the clean lines of Roman monuments with a pillar-like stand and creates an inviting spot for fragrance exploration.

“A saffron backdrop, a nod to a Roman sunset, captures Roe’s radiance and warmth.”

Visitors at the airport outlet will be able to use an in-store app to introduce them to Bulgari’s perfume offering, and help them create a custom Allegra scent.

Bespoke gift-wrapping, mocktails and Italian sweets are also available.

Allegra launched in 2021 as a range of five edps and five ‘magnifying essences’ to enable users to customise their chosen perfume.

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This year, the prestige brand added three new products to the collection: Spettacolore edp, Baciami edp and Magnifying Myrrh essence.

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